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Procurement: The Invaluable Ally

In this, ‘the Age of Disruption’, CMOs are expected to find their way through an array of obstacles that seem to change shape and direction at a moment’s notice. 

This complex landscape forms the backdrop of the RightSpend Empowering CMOs report. We spoke to 500 Marketing decision-makers to understand how they are approaching these challenges and what plans they have for the future. 

The report revealed not only how agile and innovative these approaches are but also the invaluable role that Marketing Procurement plays in enabling and empowering the CMO.

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Empowering CMOs

 

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3 Priorities for the CPO & CMO in the face of  recession

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Transparency & Clarity A RightSpend Whitepaper

Transparency & Clarity: Why are we STILL talking about it?

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Building trust & transparency via strategic partnerships

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Bridging the Gap RightSpend Whitepaper

Bridging the Gap - Transforming Collaboration

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Agency Service RightSpend Whitepaper

Getting the right agency service at the right price

DOWNLOAD WHITEPAPER Getting The Right Service
Marketing Costs RightSpend Whitepaper

Growing agency relationships whilst making savings

DOWNLOAD WHITEPAPER Growing Agency Relationships
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A Year that Fine-Tuned Marketing Procurement

DOWNLOAD WHITEPAPER  2020 Fine-Tuned Marketing Procurement
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Insiders Guide:
Brand & Agency Contract Terms

DOWNLOAD WHITEPAPER  Insiders Guide Contract Terms