Transparency & Clarity
Why are we STILL talking about it?
As an industry, we’ve embraced evolving technology, kept pace with the changing channels at our disposal, and pivoted to adopt new ways of working. Yet, transparency surrounding marketing spend remains hazy.
It’s a global concern that impacts not just marketing and procurement, but the wider business. It continues to be increasingly important to embed clarity into the marketing environment so that every part of the process offers visibility into spend, value and results.
This whitepaper explores the value of transparency and clarity, why it still plays a vital role in the procurement process, and why data and insights are the fundamental tenets of any marketing procurement engagement.